CARLA.LU
E-Retail Specialist
My work: bridging physical retail with operations and e-commerce to create a smooth, sustainable ecosystem. I help brands streamline their processes, refine product management, and lay the groundwork to grow with confidence over time.
This is what I do-
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Strategic Guidance for Retail & E-commerce Teams
I help product-based businesses structure their operations—from inventory systems to Shopify setup—so they can scale with clarity and confidence.
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Shopify Strategy, Setup & Support
From catalog management to POS implementation and custom tools, I offer hands-on services that keep your retail and online store in sync.
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15+ Years in Retail. 7+ in Shopify.
My background spans buying, operations, and digital sales—so I know what it takes to run a store, train your team, and build systems that last.
Featured Work
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Preciosa — FutureProof Shopify Theme Reset
View projectWe updated the Shopify theme and elevated the digital presence to reflect the prestige of global fragrance brands—working closely with Kiara to bring it to life.
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CASAYOGA — Operations Migration and Unification
View projectWe migrated operations to Shopify, unified the studio and retail sides, and built a calm, clear online space the CASAYOGA team can confidently manage.
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YAYI — Shopify Theme Optimization
View projectWe refreshed YAYI’s Shopify theme to improve performance and bring her slow fashion brand to life online—visual-first, distraction-free, and fully aligned with her values.
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Editorial Destellos — New Store and Brand Identity
View ProjectWe built a new Shopify store and refreshed Editorial Destellos’ brand identity—using bold, story-driven visuals and colors inspired by Puerto Rico, all while keeping their original logo intact.
The Strategist & The Implementer
From Plan To Practice
I design the roadmap and stay with you through execution—making sure every step is doable, aligned, and built to last.
Service No. 1
Support for growing Shopify Brands
From product catalog management to operational strategy, a service built to support your team as you scale.
Service No. 2
Shopify Migration
A seamless transition to Shopify, with products, inventory, and systems fully integrated so your store is ready to sell and operate confidently from day one.
Service No.3
Shopify POS Implementation
Point of sale implementation for physical stores, with inventory and sales fully synced in one system. From setup to team training, I make sure your staff is ready to operate smoothly.
Service No.4
Shopify Store Development
Design and development of fully functional Shopify stores, with a clear user experience aligned with your brand identity.
Service No.5
Shopify + Airtable Integration
Connect Shopify with Airtable to centralize data, improve inventory visibility, and streamline product management efficiently and reliably.
Service No.6
Shopify Collective Strategy & Implementation
I create strategies to connect your store with other brands—bringing your products to new marketplaces or integrating third-party products directly within Shopify.
Latests posts
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When Fashion Meets Fragrance Online: Carolina H...
Carla IrizarryDiscover how we brought Carolina Herrera’s Spring 2026 Runway Show directly into Preciosa’s online store, connecting fragrance to fashion and elevating the brand experience for local shoppers in Puerto Rico.
When Fashion Meets Fragrance Online: Carolina H...
Carla IrizarryDiscover how we brought Carolina Herrera’s Spring 2026 Runway Show directly into Preciosa’s online store, connecting fragrance to fashion and elevating the brand experience for local shoppers in Puerto Rico.
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Preciosa: Systems, Processes, and Ongoing Suppo...
Carla IrizarryI started as part of Preciosa’s team in 2023. Since then, I’ve built and refined a custom internal system that supports their everyday work as they grow.
Preciosa: Systems, Processes, and Ongoing Suppo...
Carla IrizarryI started as part of Preciosa’s team in 2023. Since then, I’ve built and refined a custom internal system that supports their everyday work as they grow.
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Translating Brand Identity into a Seamless Shop...
Carla IrizarryA smooth Shopify launch for a bold rebrand. Working alongside Pitirre Studios, I adapted The Apparel Collective’s new identity to the Dawn theme—focusing on product structure, automated collections, and a...
Translating Brand Identity into a Seamless Shop...
Carla IrizarryA smooth Shopify launch for a bold rebrand. Working alongside Pitirre Studios, I adapted The Apparel Collective’s new identity to the Dawn theme—focusing on product structure, automated collections, and a...
