CARLA.LU

E-Retail Specialist

Unifying retail, operations, and e-commerce for smooth, sustainable growth.

From Shopify integration to retail strategy and e-commerce development, I help brands streamline operations, optimize product catalog management, and build a solid foundation for long-term success.

Get to know me

This is what I do-

  • Strategic Consulting for Modern Retail

    15+ Years of Retail Experience

    From digital native to brick & mortar and vice versa- I'll help you transition to the next phase of your brand finding solutions that suit you and your business.

  • Retail Ecosystem Unification

    Simplifying Operations with Shopify Retail

    Omnichannel shopping is challenging when in-store and online sales run on separate systems. I unify your retail operations within the Shopify Ecosystem for a seamless experience.

  • E-commerce Development

    Building Shopify Stores with Precision and Expertise

    Everything from theme customization, product structure and navigation design, Shopify initial setup to staff training- I'll cover all the necessary bases to ensure you start selling with confidence.

1 3

Carla.lu in two capacities

The Strategic Thinker & The Hands-On Implementer

I live in the intersection of The Retail Industry, E-retail, and Shopify—forging connections between these universes and expertly guiding you through their complexities is my specialty.

Get in touch

Featured Work

  • Preciosa — FutureProof Shopify Theme Reset

    We updated the Shopify theme and elevated the digital presence to reflect the prestige of global fragrance brands—working closely with Kiara to bring it to life.

    View project 

  • CASAYOGA

    We migrated operations to Shopify, unified the studio and retail sides, and built a calm, clear online space the CASAYOGA team can confidently manage.

    View project 

  • YAYI

    We refreshed YAYI’s Shopify theme to improve performance and bring her slow fashion brand to life online—visual-first, distraction-free, and fully aligned with her values.

    View project 

  • Editorial Destellos

    We built a new Shopify store and refreshed Editorial Destellos’ brand identity—using bold, story-driven visuals and colors inspired by Puerto Rico, all while keeping their original logo intact.

    View Project 
View all

E-Retail Essentials

A full-service solution

Your behind-the-scenes partner in product, operations, and retail clarity.

Learn more

Featured collection

A collection of things with my face/logo on them.

1 4

Let's work