CARLA.LU
E-Retail Specialist
Unifying retail, operations, and e-commerce for smooth, sustainable growth.
I help brands streamline operations, optimize product catalog management, and build a solid foundation for long-term success.
This is what I do-
Featured Work
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Preciosa — FutureProof Shopify Theme Reset
View projectWe updated the Shopify theme and elevated the digital presence to reflect the prestige of global fragrance brands—working closely with Kiara to bring it to life.
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CASAYOGA
View projectWe migrated operations to Shopify, unified the studio and retail sides, and built a calm, clear online space the CASAYOGA team can confidently manage.
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YAYI
View projectWe refreshed YAYI’s Shopify theme to improve performance and bring her slow fashion brand to life online—visual-first, distraction-free, and fully aligned with her values.
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Editorial Destellos
View ProjectWe built a new Shopify store and refreshed Editorial Destellos’ brand identity—using bold, story-driven visuals and colors inspired by Puerto Rico, all while keeping their original logo intact.
Carla.lu in two capacities
The Strategic Thinker & The Hands-On Implementer
I bridge the worlds of retail, e-commerce, and Shopify—making the complex feel simple and helping you navigate it all with ease.
Featured project
Estudio Santos on Shopify
An intimate and powerful collaboration with designer—and childhood friend—J.Q.S. Together, we created a space that embodies both their bold artistic vision and their expanding product line.
Latests posts
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Preciosa: Systems, Processes, and Ongoing Suppo...
Carla IrizarryI started as part of Preciosa’s team in 2023. Since then, I’ve built and refined a custom internal system that supports their everyday work as they grow.
Preciosa: Systems, Processes, and Ongoing Suppo...
Carla IrizarryI started as part of Preciosa’s team in 2023. Since then, I’ve built and refined a custom internal system that supports their everyday work as they grow.
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Translating Brand Identity into a Seamless Shop...
Carla IrizarryA smooth Shopify launch for a bold rebrand. Working alongside Pitirre Studios, I adapted The Apparel Collective’s new identity to the Dawn theme—focusing on product structure, automated collections, and a...
Translating Brand Identity into a Seamless Shop...
Carla IrizarryA smooth Shopify launch for a bold rebrand. Working alongside Pitirre Studios, I adapted The Apparel Collective’s new identity to the Dawn theme—focusing on product structure, automated collections, and a...
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Honoring Vision Through Design: IBAKARI’s First...
Carla IrizarryIBAKARI’s first website was a personal and creative honor—built to reflect the depth, care, and vision behind their ancestral medicine practice supporting women through every life stage.
Honoring Vision Through Design: IBAKARI’s First...
Carla IrizarryIBAKARI’s first website was a personal and creative honor—built to reflect the depth, care, and vision behind their ancestral medicine practice supporting women through every life stage.
