When Fashion Meets Fragrance Online: Carolina Herrera’s Spring 2026 Show at Preciosa

Project Overview

Not every project has to be a full-scale website build to create impact. Sometimes, the most strategic moves are small, precise, and perfectly timed.

For the Carolina Herrera Spring 2026 Runway Show, I collaborated with Kiara Sitiriche, Online Marketing Specialist at Glamour, the local distributor for Carolina Herrera in Puerto Rico. The brand’s owner, PUIG—a global powerhouse in fashion and beauty, representing houses like Carolina Herrera, Rabanne, Jean Paul Gaultier, and more—shared the official livestream. From there, we integrated the show directly into Preciosa’s online store through a simple iframe.

Why Does This Matter?

Preciosa currently sells only Carolina Herrera fragrances. By embedding the runway livestream, we extended the brand universe within the retailer, giving customers a touchpoint that connects fragrance back to its fashion roots. It’s a subtle but powerful way to add sophistication, relevance, and storytelling to the customer journey.

I especially love projects where multiple brand axes come together—fragrance, fashion, and retail—intertwined in a single activation. For me, they echo my early days in the fashion industry, when I attended forecasting conferences and saw firsthand how fashion drives the narrative for everything else.

Takeaway for Brands & Retailers

This project demonstrates how global campaigns can be localized in meaningful ways. By embedding the Carolina Herrera runway show into Preciosa’s e-commerce site, we:

• Expanded brand storytelling beyond products, adding cultural relevance.
• Sophisticated the retailer’s positioning, aligning it more closely with the prestige of the global brand.
• Created a seamless digital bridge between global brand content and local retail presence.

It’s a reminder that impactful strategy doesn’t always require large-scale development. Sometimes, even a simple integration—done with intention—can deliver disproportionate value. In this case, it was an iframe that connected a fragrance retailer in Puerto Rico to the global stage of Carolina Herrera.

Personal Note

I truly love these type of projects—where strategy, creativity, and brand storytelling intersect. Even a small integration can make a big difference in how customers experience a brand, and it’s always rewarding to see global campaigns resonate on a local level.