carla.lu
Short description
An experienced partner for the strategy, systems, and operations behind your Shopify business.
Overview
Sometimes you don't need another agency or a full-time hire. You need someone who understands retail, knows Shopify, and can move between strategy and execution as the business requires.
Carla.lu provides hands-on e-commerce consulting and ongoing operational support, helping brands solve problems, improve processes, manage priorities, and build stronger foundations for growth.
How I can help
Shopify strategy and operational guidance
Storefront and catalog improvements
Ongoing platform and content support
Retail workflow and systems improvements
Technical troubleshooting and implementation
Cross-functional project coordination
Continuous optimization as business needs evolve
The goal
A trusted partner who understands both the commercial and technical sides of your business and can help turn operational challenges into practical solutions.
Engagement model
Project-based consulting and ongoing support arrangements tailored to your business and priorities.
Brand IdentityOngoing SupportTheme Customization
For this project with Preciosa, a Puerto Rico–based beauty concept store, the goal was to future-proof their Shopify theme while elevating their digital presence to...
Ongoing SupportOperations & InventoryProduct Catalog
I started as part of Preciosa’s team in 2023. Since then, I’ve built and refined a custom internal system that supports their everyday work as...
Brand IdentityProduct CatalogShopify Store SetupTheme Customization
A Shopify project that quickly evolved beyond e-commerce—connecting ORIGEN CHOCOLAT’s storefront, POS, inventory, customers, and sales into one system built for real-world retail.