Project Overview
CASAYOGA is a wellness studio and lifestyle store with two beautiful physical locations and an online shop. When we first connected, their operations were split across different systems, making it hard to track inventory or manage both sides of their business—services and products—in a unified way.
They needed clarity, structure, and a digital space that felt just as intentional as the experience they create in real life.
Objectives
- Connect studio and retail operations in one seamless system
- Migrate everything to Shopify (POS + online)
- Build a site that clearly separates both parts of the business—without overwhelming users
Approach & Strategy
We started by mapping out what needed to happen behind the scenes: syncing inventory, centralizing data, and building a system their team could actually maintain.
From there, we tackled the front end—making sure the studio and the shop each had their own moment to shine, with clear navigation and a feel that matched CASAYOGA’s calm, elevated vibe.
Execution Details
- Shopify migration + POS setup
- Product data cleanup using good ol’ Google Sheets
- Visual structure for collections and service pages
- Training the team on product catalog management
We also reworked the navigation so the user journey felt natural—whether someone’s booking a class or browsing beautiful goods for their home.
Results
CASAYOGA now runs on a clean, unified system. Their team has control over their product catalog, and their online store finally reflects the care and intention behind the brand.
